Newsletter Case Study

In The Loop

In The Loop was created to transform a fragmented communications landscape into a single, trusted source of truth for a 500+ person global organization. Designed as a monthly newsletter, it brings together key updates, action items, business news, employee stories, and learning opportunities in one consistent, easy-to-navigate experience.

I developed the newsletter's name, brand identity, visual system, and editorial strategy, creating a recognizable communication channel that employees actively look forward to receiving. Each edition balances strategic priorities with storytelling, using engaging design, recurring features, and clear calls to action to cut through inbox noise and drive engagement.