CONCEPT - The Goat Soap Co is a line of soaps made of goat milk. Each soap is assigned a goat illustration and name. This is a variety pack “for the whole here”, meaning a family pack. There is the Billy Goat, Nanny Goat, and The Kid.

SOAP LABELS - The labels boast an interesting die cut around the illustrations. The purpose of this is to grab a customer’s attention from the shelf.

SECONDARY PACKAGING - Designed to look like a barn, the face of the goats can be seen through cutouts in the secondary packaging.

SHOPPING BAG - The unique handle, shaped like the horn of a billy goat, sits comfortably in the crook of the arm.