Showcase Branding

Year of Greece

The Year of Greece was a cultural celebration at Kennesaw State University designed to introduce students to Greek history, culture, and campus programming through a series of events and experiences. Knowing the audience was primarily college students, I developed an illustration-led brand identity that felt approachable, energetic, and highly visible across campus.

The visual system centered around a custom owl illustration inspired by both Greek symbolism and Kennesaw State's mascot To generate awareness and spark curiosity, the owl appeared on promotional materials placed throughout campus, with event details featured on the reverse side. I also designed branded t-shirts for student volunteers, transforming them into walking advertisements that helped build organic interest and recognition leading up to each event. Custom bookmarks were distributed as takeaways. Both practical and memorable, they provided students with a useful keepsake while reinforcing the Year of Greece brand long after the events had ended.