Experiential Campaign
Vans Pro Classics
THE MISSION - Help consumers recognize that the new Pro Classics are the same Vans they love, but now more comfortable and durable
THE SHOES - The Authentic, The Era, The Slip On, The Sk8 Hi, and the Old Skool
THE TARGET AUDIENCE - Committed skateboarders, males and females ages 15-24
THE DELIVERABLES - Unique branding for each shoe type, shoebox, shopping bag, public ads, social media deliverables
Branding
Custom illustrations were designed for each shoe type to give it a unique colorway, style, and vibe. These illustrations were utilized as stickers and social media animations throughout the campaign.
Shoebox & Shopping Bag
The Shoebox - The box was designed to be a collector’s item. While functional when folded into a box, it unfolded into a scateboard shape that could be proudly displayed on a wall in the home.
The Shopping Bag - The bag was designed to be something someone would be proud to show off when walking out of the store. When held be the handles, it appears that the shopper is carrying a skateboard under their arm.
Branding
The public ads were designed to meet young shoppers where they are. The “Join the Fam” messaging we came up with was prominently displayed, enticing shoppers to want to be part of something bigger.
